who ‘we’ are:

I'm a big believer in the saying, "Go big or go home." So, I decided to rebrand my one-person company from the boring old MrJoeBond to the fierce and mighty Three Good Lions agency. I've even divided my freelancer roles into three parts that represent different aspects of my business. I'm like a one-man band, but with various instruments.

But don't be fooled by my solo act—Three Good Lions is a premium brand consultancy based in New Zealand and Canada. I specialize in design communications—we're practically the Jay-Z of branding.

My main goal is to create brands and user experiences that last a lifetime. I solve complex business problems by using strategic design and eliminating unnecessary fluff. I work with everyone from start-ups to international corporations—no job is too big or too small for me.

I'm not just passionate about my work; I'm downright obsessed with it. I've got an eagle eye for detail, and my approach is always creative and full of energy. Trust me, we work best when our clients let us run wild with our imaginations and enjoy the ride.

Meet the 3 Good Lions:

joe bond

Specialising in branding, creative direction, packaging, corporate communications, photography and apparel. With over 20 years of experience, Joe has a Bachelor of Design Degree with first-class honours. He is the ‘muscle’ of the operation. Despite his reputed attitude, he is a lovely guy. He has a particular fondness for his two daughters and enjoys jogging when he manages to escape the studio.

joe harrison

The leader of the Three Good Lions. He is a brilliant tactician and a master of brand strategy. Joe thrives on adventure and challenging design briefs. He enjoys every project and is often caught saying his catchphrase: “I love it when a plan comes together.”

josé anejo

Our salesperson or account manager connects with prospective and current clients. Joe acquires project outlines and parameters. He also arranges for supplies, equipment, and anything else the studio might need.